ARTISANS WITH FIRE INSIDE
The word artisan derives from art and being an artisan today means more than ever combining creativity and skill, energy and passion to create something unique.
Alfa manufactures all its products with skilled Italian hands: refractory bricks, ovens, barbecues, fireplaces and cookers have been recognised worldwide for their quality since the 1980s, when the company's first best-seller was a refractory cooker called "Fornacella". We are proud to be Italian and to work with the best craftsmen; without them we wouldn't be here celebrating 40 years of business activity. But to run a team like this, you need leaders who give direction and motivation, who are visionary and anchored in tradition at the same time.
Ours are Rocco Lauro and Marcello Ortuso, the company's founders and constant role models.
